Effective communication for nonprofits is essential to spread awareness of your cause, the value you offer, and why others should get involved.
Providing an inside look at the mission you serve and allowing others to hear your heart can significantly help connect with your audience and garner support.
Video production for nonprofits is one of the most valuable tools for educating people about important issues in a way that compels involvement by participation or giving.
Video marketing for nonprofits can create buy-in with your target audience by connecting with them through powerful storytelling and a clear call to action.
Increasing funding, expanding your network, building trust, and raising awareness is essential to success. Video production for nonprofits can engage your audience and help them identify with your mission.
If you're considering using video production to strengthen the marketing efforts for your nonprofit, you've come to the right place. In the guide below, you'll find why nonprofits need videos and the most effective ways to use them.
Keep reading to discover how you can increase growth and awareness for your nonprofit with video production today.
Why Do Nonprofits Need Video?
Nonprofits need video because it is one of the most effective ways to share compelling stories, provide powerful visuals, and communicate the purpose of its mission.
People must believe in a cause to feel motivated to fund, serve, or donate. Video allows nonprofits to share the vision and values of their organization so that others who believe the same things can support it.
Video production for nonprofits can inspire people to work with or donate by connecting with an individual's heart and mind before providing a call to action. Video is perhaps the most effective way to make that connection.
Video is personal. It inspires empathy and emotions, which can't be said about other types of marketing. - hubspot.com
With video, a nonprofit can tell its story in a meaningful way that stirs emotions while educating the public about a cause or issue. Video marketing for nonprofits is one of the best ways to spread awareness because it is interesting, educational, and shareable.
Why Video Marketing For Nonprofits Is So Important
The goal of marketing for nonprofits is to establish a connection between the organization's cause and your audience's values. To connect with your audience, you must convey why your organization believes the mission is so vital for others to identify with it.
As content marketing gains traction in the nonprofit sector, more and more organizations are harnessing the power of visual storytelling. - classy.org
It is increasingly beneficial for nonprofits to use video, especially as social media and the online world grow. People are more likely to remember and share video content that inspires them and triggers an emotional response.
What Kinds Of Marketing Videos Should Nonprofits Use?
Nonprofits can use video content to share their story to engage donors or sponsors to help raise awareness, funds, and further the cause.
There are four types of marketing videos nonprofits should use; documentaries, vision and values, explainers, and testimonials. Each video can provide unique insight into the cause of your mission and stir people to take action.
4 Marketing Videos Nonprofits Should Use
While sometimes overlooked, nonprofits are a brand and have incredible potential to create branding that people want to associate with and support. Nonprofits can use a branded short film or a branded documentary to develop intimate and captivating stories that demonstrate the importance of its mission.
Highlighting your nonprofit's culture and the values that drive your team can build powerful bonds with donors and potential supporters who share the same beliefs.
A "meet the team" video is a perfect way to share your values with your audience and introduce the people helping to drive the cause forward. It can give other people a sense of your organization's values and mission, encouraging others to join your cause. - nonprofitsource.com
Introducing your team and communicating your values will help personalize the organization and encourage support from others.
An explainer video can help you describe how your nonprofit works, its solutions, and how it helps those it serves. These are great for nonprofits that require educating or informing their audience or who use a process by which they serve others.
Testimonials from groups or individuals your nonprofit help are the most effective way to compel others to get involved, support, or give to your organization.
Testimonials tell relatable, personal stories about your nonprofit that would be difficult for your organization to convey from its perspective compellingly.
Potential supporters look for themselves in testimonials, and when they find one that they can personally relate to, that can clinch the deal. - themodernnonprofit.com
Video testimonials for nonprofits can validate their work, provide social proof, and inspire others who relate the stories to get involved personally.
A nonprofit video production company can help you assess the marketing needs of your organization to assist your decision to create video content. Contact us today to schedule a free 30-minute consultation to discuss options for video production for nonprofits.
Why Nonprofits Use Video To Effectively Tell Their Story
Nonprofits use video to share their story because of its ability to capture the emotion, essence, and context of a cause or need. Storytelling is the most powerful way to connect with an audience, and video is the most effective way to share stories because it is both visual and auditory.
Stories create emotion in us like nothing else. In fact, without a story, there would be no emotions at all. Data can't cause emotion unless we can connect it to a story. Storytelling, if done well, can easily encourage people to donate – which is what every nonprofit wants to do. - donorbox.org
Video is more compelling to most people, and the majority prefer it from other forms of content. Through video, viewers can hear your story, relate to your organization, and observe the impact it has.
Video Production For Nonprofits Summary
Video production for nonprofits can create tremendous support using story-driven content to deeply connect with the emotions and intellect of its audience. A nonprofit video production company can provide services that support your mission with compelling messaging, visuals, and storytelling.
When people connect with your nonprofit and see its tangible value, they are far more likely to contribute to your cause. Iron House Studios specializes in video production for nonprofits.
We would be honored to discuss your video marketing needs with you. We work side-by-side with our clients to turn their stories into reality-style, engaging content. Let's talk about adding video to the marketing plan for your nonprofit today.