An explainer video is a short, informative, educational video that simplifies a process related to your company or product. Explainer videos are beneficial because they can eliminate confusion and help your team or customers operate more efficiently.
Businesses and organizations can use explainer videos to introduce new products, model how to use a service or product, highlight an exciting feature, or demonstrate a process.
Do you need to communicate a product, service, or initiative related to your organization? Please keep reading to discover how an explainer video benefits you and your customers and why they are such effective forms of content.
Why Using Explainer Videos Is Important
Explainer videos are important to an organization because they can improve user experience. They also help viewers successfully understand and retain information at a higher rate than other forms of educational resources.
Explainer videos are effective because they combine audio and visual stimuli to explain a concept and understandably. Instead of just providing text or audio, they use both, which increases message retention.
A dual-coding principle reveals that people retain about 10% of the information when auditory senses alone are stimulated. Still, when both visual and auditory senses are stimulated, that number increases to 68%. - ispionage.com
Supporting your audience with relevant, helpful content is one of the best ways to communicate that you care about their success. Clarifying confusing steps or misunderstandings among your team or clients can ensure that the people you most want to engage will stay that way.
Explainer video benefits will always outweigh the effort, time, and cost of creating it. Providing professional video content to the end-user is valuable because it can improve efficiencies and eliminate unnecessary mistakes or complaints.
Why Are Explainer Videos Beneficial to Your Marketing Efforts?
Explainer videos are powerful marketing tools because they are a great way to introduce potential customers to your company or service and help increase conversion rates and sales.
Explainer videos can help increase your conversion rates, and the video, of course, can clarify your product's message. For this reason, explainer videos boost your sales, and people are more likely to buy a product once they have seen an accompanying explainer video. - propulsevideo.com
Explainer videos not only help introduce potential customers to your brand, but they also do really powerful things like build trust, improve user engagement, support customer success, and lead to more sales.
4 Ways Explainer Videos Strengthen Marketing Efforts
Strengthen trust in your business: Videos are personal, and it shows that you care about what you're doing.
Improve conversion rates: Explainer videos help you explain what your business is all about and can help potential customers better understand the value of purchasing from you.
Increase sales: It will be easier to increase traffic to your website and boost conversions with a good video!
Result in repeat customers: These videos are also beneficial for customer retention efforts because they give people who have already purchased from you extra motivation to stay with you and persuade those who have yet to buy from you that they need to do so.
Explainer videos are an excellent way to boost your marketing and sales efforts because their results are measurable. The best explainer videos elevate the needs of the customer or user by prioritizing their needs concerning how a product or process can improve their outcomes.
How Do Businesses Benefit From Using Explainer Videos?
Aside from servicing their audience, explainer video benefits positively impact businesses who use them. Companies that prioritize customer support will almost inevitably thrive because of how highly consumers value excellent customer service.
Nearly 70% of people would spend more money with a company with excellent customer service.
Approximately 24% of satisfied customers will return to a business two or more years after a good customer service experience. - ameritasinsight.com
Explainer videos are one of the most effective ways to support your customer base and provide note-worthy service.
Equally crucial for businesses is supporting their team of employees. When employers ignore feedback from their staff, frequently receive the same questions, or have complex processes that are confusing to understand, employees become frustrated.
Instead of having workers haphazardly trying to accomplish a task with zero guidance, take the extra day to teach them the necessary skills to do their job. This way, they can set about performing their assignments independently, and your time won't be wasted down the road answering simple questions or correcting errors. - zenefits.com
Equipping your team with educational how-to videos that simply complicated processes or product understanding conveys that you care and are willing to support your staff with necessary resources.
5 Explainer Video Benefits For Businesses And Organizations
1. Create Strong Bonds with Customers
An explainer video company gives you an excellent opportunity to show your human side. You can use their videos to create new connections and strengthen relationships with current clients.
2. Capture Viewer Attention For Longer
Explainer videos are also an excellent way to hold your viewer's attention. Since videos are concise, people will not feel overwhelmed or distracted.
Explainer videos preserve viewers' attention up to 70% of their total duration. - breadnbeyond.com
3. Better Return On Investment
If you're investing in a new marketing tool, you want to ensure that it provides a high return on investment (ROI). Fortunately, explainer videos are incredibly cost-effective and can offer a great ROI compared to other marketing strategies.
Dropbox chose to invest money into an explainer video that detailed everything a new customer would need to know before purchasing:
The result? A 10% conversion rate, helping them quickly generate an extra 100 million customers. The explainer video generated a return on investment (ROI) of $48 million in additional revenue. - wyzowl.com
4. Highly Educational And Helpful For Viewers
One of the most important benefits of using explainer videos is that they're an excellent way to educate your viewers. You can use them to introduce new products or services, explain complex concepts, or even provide general information about your company.
5. Strengthen Brand Viability
To be successful, you need to establish a strong brand presence. One of the best ways to do this is by using explainer videos. By creating engaging and informative videos, you'll be able to get the word out about your company and its products or services.
What Elements Do The Best Explainer Videos Include?
Explainer videos are different from other promotional video productions because they have a particular purpose: to simplify a process and create clarity for your organization. They're used to introduce something new, whether an idea, service, or product.
As a result, you need to be very clear about your message and make sure the video is informative and still fascinating to watch. Your audience does not want to watch a talking head lecturing on a screen. The best explainer videos engage the viewer while creatively educating them with relevant information.
8 Elements That The Best Explainer Videos Include
Storytelling
Storytelling is one of the most effective ways to engage an audience. Taking your audience on a memorable journey will make them more likely to remember your brand.
A well-written script is the key to a successful explainer video. It's the foundation upon which everything else is built. It helps to have an "outsider" write the script in most cases. Choose someone who can take a fresh look at your company and explain it in a way that anyone can understand. - neilpatel.com
Iron House Studios specializes in crafting story-driven scripts to engage and educate your audience. Contact us today to discuss your video content needs.
Creativity
Creativity goes a long way if you want to stand out from the competition. You don't want your video to be generic or to resemble the ideas of other corporate explainer videos. Provide out-of-the-box concepts to capture your viewer's attention from beginning to end.
Engaging
Engaging the audience is crucial when it comes to explainer videos. You want them to feel like they are a part of something and not just sitting there listening to a talking head.
Even if you believe your product isn't "cool" enough to become a fancy, interesting explainer video, there's someone out there with a problem that can be solved by what you have to offer. - hubspot.com
Informative
A compelling explainer video is both informative and entertaining. It provides information about your brand or product by incorporating emotion into the content.
There's nothing that will keep viewers from coming back more than leaving them feeling like they didn't gain anything from watching your video content. - hubspot.com
Memorable
The best explainer videos are memorable and action-oriented. They stick with you long after you've watched them, producing a strong urge to take the next step or make a purchase.
Professional
No one wants to watch a video that is out of sync, dull, or poorly edited. Viewers will quickly discredit the information as unimportant because of its poor quality and low-production value.
A quality video can help businesses that offer even the weirdest products on the market. Why? Because high-quality translates into being trustworthy, credible, and authoritative. - thrivehive.com
Integrity
The best explainer videos don't bash the competition. It's not about making you or your product look better than everyone else; it's about showing what makes you and your brand unique and how your process or product is beneficial.
You might have many reasons why your company and products are better than your competition, but explainer videos are the place to take the high road. - ideamachinestudio.com
Concise
An explainer video should be short enough that people will watch the entire thing and long enough to get across all of the critical information. The video shouldn't exceed four minutes as a general rule of thumb.
A short, engaging, helpful video is much more shareable. You want people to quickly spread the word about your brand and why it is so valuable.
What Type Of Businesses Can Benefit From Using Explainer Videos?
Businesses of all types can benefit from using explainer videos. However, these videos are most popular in the following industries:
Education: Provide information about classes, programs, and other features.
Non-Profit: Educate audiences concerning a need or cause.
Travel: Introduce new locations or highlight travel deals.
Corporate: Humanize your business with helpful content for your partners or customers.
Real Estate: Showcasing property listings and available properties for sale or rent.
Retail and Wholesale: Present products and services or announce deals and discounts.
Healthcare: Introduce new treatments or procedures or educate patients about health conditions.
Finance: Provide information about various financial products and services.
Technology: Show how products work or promote upcoming launches.
Consulting: Provide information about services, features, and benefits.
Engineering: Give a demonstration of how products work.
When it comes to successful marketing, it doesn't matter what business you are in. Online explainer videos can help your business regardless of size or type of industry. - whiteboardanimation.com
Explainer videos are an effective way to communicate a process so that your audience understands how to engage and benefit from it.
Explainer Video Benefits Summary
Explainer video benefits are far-reaching, both for an organization and the consumer. They are versatile tools that you can use in many different contexts and applications. If you want to increase conversions for your business, help customers better understand a product, or simplify a process for your team, then an explainer video is the way forward.
Iron House Studios is a professional explainer video company. Schedule a free consultation today to discuss specifics concerning a service, product, or process that you offer.