Aerial videos and photos are a stunning way to capture an entire 360-degree point-of-view, get a birds-eye view of land or cityscapes, or track movement following people or objects in motion.
Professional drone videography services can provide spectacular videos that help businesses and organizations increase engagement with target audiences using high-value content.
Drone videography services can capture high-quality video and images at a cost-effective price in large volumes. Drones offer higher resolution imagery than any other videography service for obtaining elevated footage for remote, moving, or expansive shots.
Drone videography services can provide accurate precision shots tracking the progress of commercial projects or surveying properties.
Aerial videography is also beneficial to real estate agencies for showcasing properties using enticing imagery to attract ideal clients.
The options of drones are almost endless - you can capture a wide range of videography, whether indoor or outdoor, regardless of the weather.
Keep reading to learn more about using drone videography services to ensure you make an informed decision.
You'll also discover ways drone videography can enhance your marketing efforts, and which types of businesses can benefit from using aerial videos.
What Is Drone Videography?
Drone videography, also known as aerial cinematography, is a service using a drone to capture footage from an elevated vantage point.
Drone videography is best for capturing motion or aerial shots for unique point-of-views enhanced marketing content.
Motion Tracking Shots
Drones can follow or move with a subject, thus creating smooth, seamless shots that provide viewers with unique vantage points and exciting imagery.
Drone videography is especially popular for events with fast action, like sporting events. You can get a drone close to the action without getting in the way, and it can move and fly down the court or field right alongside the players. - truefilmproduction.com
The ability to seamlessly keep pace with movement, whether slow or fast, directly next to the object can powerfully enhance a viewer's perspective.
Aerial Shots
Aerial videography refers to the ability of drones to capture footage from above that gives viewers an overall picture of their surroundings. There are three primary ways to use this technique to provide helpful or exciting videos or photos:
Fly-Overs
Reveal Shots
Aerial Pan Shots
Providing expansive views with pan shots, comprehensive fly-overs, or exciting reveal shots are valuable ways to increase engagement with your audience, depending on your business's context and need.
Compared to other professional video services, drones are more cost-effective and can provide better-resolution images and videos with unique birds-eye perspectives.
Aside from video footage, you can use drones to capture photos and create three-dimensional models of landscapes and architecture.
This versatility makes them perfect for creating marketing materials to share on your website, social channels, or emails to help increase sales and audience retention.
Drone videography is an impressive choice for any business looking to showcase the scale and breadth of their site, location, or event. - stadamedia.co.uk
Drone videography services offer a wide array of distinct vantage points and options for businesses that need high-quality videos for managing projects, marketing, or entertainment.
Contact Iron House Studios today for a free consultation concerning drone videography services. Our team follows all FAA regulations and permit guidelines.
How Can Drone Videography Be Used For Marketing?
Drone videography can be used for marketing to visually enhance a story, improve the viewer's perspective, and engage your audience's attention. Using aerial cinematography is a powerful marketing technique because it can distinguish your product with unique and memorable content.
Of of the essential factors of marketing is identifying the problem your customer experiences and sharing how your product or service is a viable solution.
To effectively advertise your service, you must relate to your customer and identify with their problem.
You must get out there and tell people who you are, why your product or service is different from the competition, and how to find you. Advertising is not a one-size-fits-all solution. Find what works for you, but whatever you do, you must advertise. - forbes.com
When appropriately used, drone videography can enhance your brand story to help your target audience connect with your business and associate your product as the solution to their problem.
Drone videography services can help your brand tell a better, more captivating story. Drone videography can strengthen your marketing efforts specific to your audience.
The goal is not just to provide unique footage but helpful content that people relate to and remember.
4 Essential Places To Share Drone Videography Content
Social Media Platforms
The world is constantly changing, and so is how businesses market themselves. One of the most popular ways to market your business today is social media.
Stop your customers scroll with exciting aerial footage to create engaging, user-focused content for your social media pages.
Some social media influencers have already started to exploit the exceptional viewpoint of drone imagery to create beautiful and extraordinary content. - mediakix.com
You can produce promotional videos or short clips of your footage for stories or reels to keep potential customers informed and interested in your brand.
Website And Landing Pages
Adding high-quality drone video clips to your site will make it more appealing and exciting to web visitors, especially if you're in an industry that features landscape, action, lifestyle, or real estate.
For example, this type of footage can give buyers a better idea of what a property looks like or help visitors envision living in the home.
Both the drone's video footage and still images provide dramatic aerial views that are unprecedented compared to a stock photo or video shoot from the ground.
These captivating shots add dimension and movement to your website, print materials, commercials, and more, leaving an impactful and awe-inspiring impression on your audience. - appletoncreative.com
Keeping people on critical pages longer is essential to capturing new leads and customers. Using relevant video content specific to your customer's interests and your product is a powerful way to increase dwell time on your sites.
Blog Posts
Drone videography is an excellent tool for blog sites. Complimenting your posts with aerial cinematography can improve SEO rankings, too, as video is a metric that Google and other search engines are using to evaluate helpful content.
Creating blog posts with high-quality drone video clips is also beneficial because it enhances the user experience and breaks up blocks of text.
Sponsor And Partnership Pages
If you're hosting an event, one way to acknowledge your sponsors is using drone video footage. This type of marketing works well for events with multiple sponsors offering various services and products.
Elevating your appreciation of key business relationships is a powerful way to establish long-term support from sponsors and partners.
Highlighting their product or service and participation in your event using drone videography services can go a long way toward future involvement.
What Types Of Businesses Should Use Drone Videography Services?
Drone marketing service is in high demand worldwide, and understandably so. Drones can capture video footage to give businesses an edge over their competitors.
The global commercial drone market will take shape around applications in a handful of industries: agriculture, energy, utilities, mining, construction, real estate, news media, and film production. - businessinsider.com
Capitalizing on drone videography services now can provide an edge over competitive markets that may postpone or lag in utilizing aerial cinematography to bolster their project management or marketing efforts.
Many businesses can benefit from drone videography services, including:
Real estate agencies
Hotels and resorts
Restaurants
Event planners/organizers
Construction
Roofing
Renewable Energy
Landscaping
Tourism
Farming
Boat Dealerships
source: dronegenuity.com
Further, companies that need a leg up in their marketing efforts can take advantage of drone videography services:
Startups could use the services to showcase their unique services.
Established businesses can use drone videography to demonstrate how a product helps current customers.
And entrepreneurs could use aerial cinematography to capture the beauty and scale of their businesses.
Aerial videography is not just for businesses, though. Individuals can also use drone videos to document family events, gatherings, or holidays.
How Can Drone Videography Services Benefit Your Business?
Drone videography services can benefit a business with distinct, branded video content, breathtaking aerial view, and affordable options.
Unique Branded Video Content: You can capture unique and eye-catching footage with a drone to help you stand out from the competition and improve audience retention.
Aerial, Bird-Eye Point Of View: Display your company's location, property, or products in a valuable and exciting way.
Efficient & Cost-Effective: Quickly and easily capture large areas, saving you time and money. Drone videography services are budget-friendly, making them more cost-effective for aerial vantage points.
Drone videography is an exciting and growing industry that can benefit businesses of all sizes. If you're looking for a unique way to capture video footage and stand out from the competition, consider partnering with an aerial video company.
Please send us a message today to ask questions or provide details for a quote. We are happy to offer a free 30-minute consultation to discuss drone videography services specific to your business's needs.