• Iron House Studios

4 Essential Video Marketing Packages To Reach Your Audience

Updated: Jan 13

Finding the best video marketing packages for your business can be challenging. Many options are available for video content and marketing ideas, making it difficult to know where to start and which is best.

Utilizing a video marketing package that services your needs and meets your budget should be more accessible for all organizations, regardless of their size.


Video content is the most appealing form of marketing with customers. Businesses who use video content are more likely to experience a good return on investment as it is the top way that audiences prefer to consume information.


72% of customers said they would rather learn about a product or service through video. 84% of people say a brand video is the most convincing way to inspire them to buy a product or service. - invideo.io


With this type of data, more small and midsize businesses are looking for video marketing packages that will help get the most bang for their buck. Marketing costs are becoming more expensive, and using the most effective methods matters more today than ever.


video marketing packages

Four primary marketing videos benefit businesses: brand stories, explainers, testimonials, and team videos. Using the right branded videos can help boost your business to earn more revenue and reach more customers.


Don't worry if you're curious about creating marketing videos for your business or organization, but you're unsure where to start. Use the guide below to discover the average cost of video marketing packages and what creative marketing options are available to you.


How Much Do Video Marketing Packages Cost?


Depending on the agency, video marketing packages can range from $2,500 to $50,000, or even more. There are two types of pricing models that video production companies use: hourly rates or a flat fee. The problem with an hourly rate is that costs can get out of control, and expectations become unclear.


There are many complexities in determining costs associated with creative work; however, criteria are available to consider video content costs.


6 Criteria For Dertiming The Cost Of Video Marketing Packages

  • Creative consultation and planning

  • Length of filming

  • Length of the video

  • Location

  • Crew and staffing needs

  • Editing requirements

Video production costs become fuzzy without clear parameters of the type of video content and the creative demands associated with each producing the desired product.


Flat-rate pricing models are transparent and easy for customers to understand. With hourly rates, customers might agree to a service and end up owing more than they expect, which can lead to dissatisfaction and difficulty collecting payment. - smallbusiness.chron.com


Scoping the cost of video marketing packages will vary depending on the creative level, video length, production requirements, and location. However, once these elements are specified, flat-rate pricing is beneficial.


At Iron House Studios, we believe world-class video production should be affordable for everyone. We offer branded video marketing packages based on three creative levels to suit a business's needs and budget.

  • The Starter Creative Level - $2,500

  • The Cinematic Creative Level - $4,500

  • The Premium Creative Level - $8,500

Each creative level factors in the six cost criteria associated with video production.

To discuss your video content ideas, contact us to set up a free 30-minute call to talk about implementing one of the video marketing packages into your plan.


What Video Marketing Services Should Businesses Prioritize First?


There are four essential video marketing products businesses should use, and customers want to see. Marketing videos should feature your brand, customer testimonials, explainers, and team culture.


Companies with video marketing success produce content that creates awareness, generates interest, simplifies the buying process, and calls customers to action.

Certain types of videos appeal to some marketing objectives better than others. The reason is that different types of videos serve different purposes and help your business achieve different goals.


Popular marketing videos are explainer videos, testimonials, behind-the-scenes, and company culture. - breadnbeyond.com


Video Marketing is a non-negotiable for businesses that want to engage a wider audience and land more customers.


video marketing services

Below are details concerning the four video marketing packages that can help expand your reach, increase conversions, and boost revenue for your business.

The 4 Essential Video Marketing Packages Every Organization Can Use


Customer Testimonials Videos


Customer testimonials are perfect for drawing in new clients and building trust within a community. They allow potential customers to learn how your product or service has helped others. They also can engage a viewer's emotions, giving them a stronger sense of connection.

An experienced production company can help gather the best stories within an organization and coordinate interviews or Q&As.


Depending on the circumstances, video production can take place onsite or remotely. Typically, there is more production value by performing interviews onsite; however, there may be cost savings by doing it remotely. If remotely, interviews can take place using services like Zoom.


Clear communication with the video production company will come in handy. They can help you decide what is most appropriate for the type of product or service you're advertising.

Branded Documentary Videos


Branded documentary videos give existing and potential customers a whole new perspective on your business. With these, you can use the power of narrative storytelling to make connections with a broader community and create a deeper relationship with them than you could with traditional advertisements.

Branded documentary videos focus on a story. It could be a cause your business is trying to address through their services or even how the company began in the first place.

These videos can engage the viewer with your story emotionally and intellectually by using storytelling with powerful visuals and music.


Branded documentaries are typically longer, given the nature of the content. They usually involve higher production values and more rigorous planning. For these reasons, documentary-style advertising can cost more than the other options on this list.

Every business starts with an exciting story. Partnering with a professional video production team can help craft your story and drive your brand into the public consciousness.

Company Culture Videos


Businesses can use company culture videos to encourage their team or to highlight their organization to recruit potential prospects during the hiring process.


A company culture video can reinforce the values and mission by sharing employee testimonials and other successes that the business has experienced together as a team.


If you are in the hiring process or need to expand your team and attract the best candidates, using recruitment videos that share your company culture can be very compelling.

Elaborating on your company's vision, its values, and how you care for your employees can separate your business from others and create incredible buy-in from your current staff when also modeled by leadership.


Company culture videos help create alignment within an organization and reinforce the mission. Providing a reference point for current and new team members can help leaders keep everyone on the same page and communicate the same message.


Explainer Videos


Explainer videos are a great way to keep your customers in the loop. If a service or product you sell has some degree of complexity in the way it's used, an explainer video can walk the customer through it to get their questions answered immediately.


Explainer videos can also serve as a how-to video, where you demonstrate how the product or service works in an engaging, step-by-step manner. People appreciate video content that visually illustrates how a process or product works to a laborious manual.


These videos are highly beneficial because they can increase customers' trust in your business. Companies that invest in improving the customer experience by making it easier to use and understand their products can create brand-loyal customers who return.


video production costs

Let's Review The Video Marketing Packages To Consider


Businesses, large or small, should have four main types of marketing videos. They include; customer testimonials, branded documentary videos, company culture videos, and explainer videos.

At Iron House Studios, we can walk through the video marketing packages, answer your questions, and provide upfront pricing. The cost will vary depending on the creative level you require; however, with accessible options, you can easily find one that fits into your budget and meets your needs.

Selecting video marketing services that effectively help you reach and retain more customers does not have to be complicated.


We decided to make video content accessible and simplify production costs by creating three video marketing packages available for four different types of video. This way, prices are transparent, expectations are clear, and customers are happy.


With years of experience, we listen to your needs, evaluate possibilities, and provide creative guidance. We want you to know what is happening every step of the way. We are open to any questions you might have regarding the process.

Fortunately, affordable video marketing packages are available for businesses at every level. To get started, contact us today.

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