A good explainer video is a valuable asset for any startup. Explainer videos for startups can help increase sales, motivate your team and position your team as an expert in the field.
But what makes a great explainer video for new ventures, and what type is best?
The best explainer videos for startups capture a target audience's attention and use stories to communicate your ideas in the simplest, most effective way possible. These videos should be short, straight to the point, and include a clear call-to-action at the end.
Keep reading this post to discover the benefits of using explainer videos for startups. Find out how startup explainers can help inform and educate key partners and future customers of your product or service.
You'll also learn what type of explainer videos for startups is best and get an idea of what explainer video you should use.
Why Startups Choose To Use Explainer Videos
Startups choose to use explainer videos as a part of their marketing strategy because they are a powerfully effective way to identify with customers' pain points and educate them about the solution you provide.
Explainer videos for startups can help new ventures build relationships with new clients, increase awareness, and strengthen sales.
Video helps you build an authentic connection with your audience by capturing their attention, conveying information in a way that the printed word simply can't, and spurring strong emotions that can drive people to take action. - zenmedia.com
Startups do not have time or resources to waste on poor marketing and communication. Creating efficient and engaging content for their audience is critical.
There are several explainer video benefits to help startups reach their market and capture new growth.
4 Beneficial Reason Startups Use Explainer Videos
1. Explainer Videos For Startups Can Improve Brand Awareness
Smart, user-focused explainer videos for startups can significantly increase brand awareness; they are an engaging medium that can help you quickly reach a large audience.
Explainer videos are a powerful tool for every small business. They present your company elegantly and professionally, spreading your message much faster than any other form of content.
Increasing social engagement, improving Google ranking, and building rapport are the main reasons an explainer video should be part of your marketing strategy. - renderforest.com
Explainer videos can effectively reach an audience because they focus on solving complex problems that customers experience. When people believe you understand their issue, they are more likely to convert.
2. A Startup Explainer Can Increase Conversion Rates
Explainer videos can increase conversion rates on critical landing pages. The last thing you want is for potential partners or customers to visit your page and suffer poor opt-ins negative feedback.
An explainer video tells your visitors what they need to know in a short, digestible format they can watch while sipping their morning coffee. Got an idea that's way ahead of its time? A 90-second explainer video might be all you need to get people on board. - unbounce.com
Explainer videos for startups can help drive traffic and increase dwell time on strategic pages. Including a link to your explainer video in your email signature, articles, and social media, you can increase the number of people who view it.
3. Explainer Videos For Startups Can Educate Customers Faster
In addition to increasing brand awareness and conversion rates, you can use explainer videos to educate customers about your product or service. Recognition is essential for startups new to the market who may not be well known.
You'll outshine the competition if you can set your website apart with an intelligent, entertaining explainer video. - idearocketanimation.com
Providing helpful, relevant video content that simplifies creating clarity for partners and customers is one of the best things startups can do to build credibility with their audience.
Reducing refunds, negative reviews, and confusion is critical. By providing potential clients with a high-quality video, you are helping them understand your product or service better and giving them an accurate representation of what they can expect when doing business with you.
4. Explainer Videos Can Build Anticipation For A Startups Launch Date
Explainer videos are highly beneficial before a product launch. They help build excitement and educate potential buyers about your product. They also help gather feedback to make slight adjustments or changes if necessary.
What Type Of Explainer Videos For Startups Are Effective
There's no one-size-fits-all when it comes to explainer videos for startups. However, three types of explainer videos can benefit startups: products, demos, and how-tos.
3 Effective Types Of Explainer Videos For Startups To Use
1. Brand Story
Creating buy-in with potential investors and new customers is vital to the launch of a startup. People want to support companies and ideas they believe in; telling your story can help your audience connect with your startup. Sharing your brand story is an effective way to communicate your values and mission.
A demo video can illustrate and display the unique problem your problem or service solves. This type of explainer video is convincing to consumers because it conveys the benefits.
Demo videos are perfect for introducing a new or innovative product to the market because it focuses on the customer's problem and an easy solution.
A How-To explainer video provides straightforward, step-by-step instruction to help users experience success with your product or service. They're great for explaining unique features or processes that could be confusing without seeing them in action.
Utilizing video production for startups can provide significant results and a great return on marketing ad spend. Providing your audience with engaging, educational content that invites them to support or purchase is vital for startups to capture new revenue.
What Makes A Good Explainer Video For Startups?
Good explainer videos for startups will help engage and inform their audience using clarity-driven content. A startup explainer can eliminate confusion with simple explanations and helpful visual demonstrations for a product, service, or initiative.
4 Compelling Aspects Of Good Explainer Videos For Startups
1. Be Short and Simple
In a world where attention spans are short, it is essential to keep your video brief and to the point (ideally 1-2 minutes - sometimes longer). Customers will ignore long, drawn-out explanations that overlook simplicity and their needs.
2. Be Specific
The purpose of an explainer video is to simplify processes and create clarity for your target audience. Focus on one specific aspect of your business and explain it in depth. This goal will help keep your video concise and on target.
3. Demonstrate The Problem And Solution
It's also crucial to indicate the specific problem you solve; using a story to identify your customer's problem is the best way to do so. Demonstrating that you understand the issue will help people believe that your solution is credible.
By showing potential customers how your product works, you'll be able to hook their interest and encourage them to learn more.
4. Have a Clear Call to Action
Every explainer video for startups must include a clear call to action. You want potential partners or customers to know what you want them to do and how they can take advantage of your offer, so having a simple CTA will be essential.
A good explainer video is a perfect way to support your marketing efforts as a startup. It's engaging; it gives the viewer context, provides the inspiration behind your business, and improves user experience.
Iron House Studios is passionate about helping small to mid-size businesses execute their marketing efforts with engaging explainer videos. Get professional video production services to educate your audience about your startup's mission, service, or product.
We believe excellent video production should be accessible for every organization. We understand that as a startup, every dollar counts - we're entrepreneurs too.
Together, we can scope out an explainer video project using three creative level options to fit your needs and budget.
Schedule a free 30-minute consultation today by clicking HERE.