Creating a company introduction video for your business can strengthen your sales process by identifying your customer's problem, expressing empathy, and providing solutions to your product or service.
Your company's introduction video is the key to getting potential customers to convert. A Company intro video is a valuable marketing tool that can remove business barriers between you and your customers.
By creating a straightforward, personable, and professional video, you can offer viewers a clear and positive image of your company and its mission.
A business introduction video can build your brand's identity with proper messaging and quality production value. Keep reading to discover the key elements of a company introduction video and how your business can benefit from creating quality branded video content.
What Is The Purpose Of A Company Introduction Video?
A company introduction video should identify the specific problem your customer experiences and present how your product or service can solve the issue. This video should be unique to your brand and convey and prioritize the customer's needs more than the features of your product.
The best company intro videos do more than inform potential customers of your company's name, its history, and the key product or service. Ideally, this video is the first content your prospects see regarding your company; it needs to convey how your company can help improve their lives, why you care, and the values that drive your business.
Honestly, your customers do not care as much about your company as they do about improving their lives. You can save valuable time and marketing resources by eliminating your company's facts, figures, and history from your messaging. Instead, offer your customers meaningful, engaging, and relatable content.
Why Do Customers Appreciate Company Introduction Videos?
Customers appreciate the opportunity to learn more about the values and purpose of a company beyond the products and services it offers. A company introduction video is an opportunity for people to connect with your mission, gain confidence that you can solve their problem, and identify with a brand they like.
When it comes to being effective at brand marketing, it's less and less about distributing a ton of ads and more about creating valuable content for the right audience. - wistia.com
Business introduction videos are for your customer customers. They exist to provide value and serve your audience by helping them find solutions to real problems they experience.
What Should A Company Intro Video Include?
Essentially, a company introduction video serves a member of your marketing team. It is an advocate and voice for your business, creating brand awareness, generating new leads, and increasing revenue with new customer acquisition.
Compelling company intro videos include four components: identifying a problem, story-driven messaging, solutions, and a call to action.
4 Necessary Components Every Company Intro Video Should Include
1. A Company Intro Video Must Identify A Problem That Your Customer Experience
Successfully identifying real problems and pain points in your customer's experience indicates that you understand their needs.
An overwhelming majority say solving problems big and small, matters most for brands today. Eighty-five percent want brands to 'solve my problems. - edelman.com
Your ability to communicate and identify your customer's problem is crucial to effective messaging for your business.
2. The Best Company Introduction Videos Use Story To Connect With Their Customers.
Stories relevant to your customers and related to your business will help your audience know, like, and trust your brand. Including elements such as customer testimonials, your brand story, or explainers are all unique ways to weave stories into your intro video.
The goal is to capture genuine interactions rather than scripted corporate jargon; this feels more natural and makes it easier for viewers to form a favorable opinion.
3. Company Intro Videos Provide Solutions That Relieve Customers Pain Points.
Your business exists to serve customers and solve problems. While highlighting the solution, it is best to focus on the benefits the solution provides to your customer rather than the features of your product or service.
4. A Company Introduction Video Needs To Invite Viewers To Take Action
The best company intro videos will inspire your target market and create a desire to take action. Do not miss the opportunity to help potential customers take the next step in the buyer's journey with your business.
How Long Should A Company Introduction Video Be?
A company introduction video can range from one to two minutes. This video should be clear, concise, and powerful – it should express your company's message in a short amount of time in the most effective way possible.
In some cases, you can create longer company intro videos to share a more profound story with a branded documentary or a branded short film.
Where Should You Use A Company Introduction Video?
They can be featured prominently on your company's website homepage, "About Us" section and social media profiles. You can also link the video in customer onboarding materials or other marketing resources. You can also use the video at speaking engagements, webinars, or online meetings.
How To Create A Company Introduction Video
A company introduction video can serve your business for quite a while, given your business model or purpose does not change significantly in the next few years. Investing in branded video content that strengthens your relationship with potential customers creates a valuable asset for your marketing efforts.
To create a company intro video, it is best to partner with a professional video production agency. For a relatively small investment, you can gain access to an entire team of scriptwriters, directors, production and post-production members.
Additionally, you get the quality you pay for; if you choose low-budget, DIY options to represent your business, it typically will cost you time, resources, and leads.
Conveying the unique value your company offers is too important to discredit with poor messaging and video production.
Get The Help You Need To Produce A Professional Company Introduction Video
With a high-quality, engaging introduction video, you can retain visitors longer and provide helpful next steps for inquiry about your products or services. At Iron House Studios, we are experts in turning company stories into reality-style, engaging content.
If you're experiencing low engagement on critical landing pages or other locations in your business where you need to retain customers, video is often the missing piece. What if the problem is not offering a relevant company introduction video?
Contact us today to discuss the video content needs of your company. We're happy to schedule a free 30-minute consultation to understand better how we can help serve your business.
We believe that people sharpen people, so we rely on a team full of experienced industry professionals working by your side to create an introduction video that shares your story with valuable customers.