How do you reach your target audience with the most effective advertising tool? Use social media videos that convey an emotional story. You’ve laughed at the cute antics of pets and children, informed people of the latest worthy cause that needs donations, and updated your audience on your latest goings-on by sharing a social media video. Similarly, your brand can go viral or reach a wider audience with a heartfelt message about what you do. Iron House Studios explains the be

How do you tell your brand’s story without overtly selling to your target audience? Enter narrative ads. Think of a narrative ad as a short story. It has a beginning, a middle, and an end. What happens after the story? Your customers reach out to you to hear the sequel! Iron House Studios explains how to tell your core story in a series of short messages with narrative ads. Relatability Like any story, you want your characters to relate the audience interacting with the narra

People love hearing stories. They create an emotional hook that keeps your target audience engaged with your content and hence, your brand. Iron House Studios takes pride in getting to the core of your brand’s message with effective and heartfelt storytelling. In today’s blog, we discuss great storytelling techniques to use in your videos. Tap Into Authentic Emotions Video advertising means nothing if your message doesn’t generate an emotional connection with your target audi

You’ve heard the phrase “timing is everything.” That’s true whether you’re driving, taking a test, hitting a baseball, trying to make an audience laugh, finishing tasks at work, or producing a high-quality video. Iron House Studios explains why timing is everything in Facebook videos that showcase your brand’s identity in a B2B video, brand video, or ad narrative. Facebook Video Length Facebook videos shouldn’t be more than 60 seconds long. That’s because Facebook users watch