How do you reach your target audience with the most effective advertising tool? Use social media videos that convey an emotional story. You’ve laughed at the cute antics of pets and children, informed people of the latest worthy cause that needs donations, and updated your audience on your latest goings-on by sharing a social media video. Similarly, your brand can go viral or reach a wider audience with a heartfelt message about what you do. Iron House Studios explains the best platforms to showcase social media videos.
Facebook is the king of social media. More than 2 billion users check Facebook at least once per month. People watch around 100 million hours of video every single day on this platform. You can find a hefty chunk of your target audience here due in large part to Facebook’s vaunted data mining tools. A full 64 percent, or nearly two-thirds, of Facebook users say a marketing video on Facebook influenced at least one purchasing decision last month. A 15- or 30-second social media video on this platform can spread your message and increase engagement with your website.
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Many people don’t think of YouTube as a social network. Despite Facebook’s huge numbers, YouTube still reigns in terms of sharing videos. Users in 88 countries and 76 languages consume more than 1 billion hours of video on any given day. YouTube has the second-largest search engine after Google. A whopping 80 percent of marketers find social media videos on YouTube to be an effective digital marketing strategy. Plus, everyone knows YouTube.
Instagram cuts to the chase and focuses on visuals rather than text. Visual-minded people flock to Instagram for photos, videos, and vlogs. Instagram allows you to tell a story through a series of videos strung together. The key to a great social media video on Instagram lies in the first image people see of the video, like a pint of ice cream cut in half or some beautiful scenery. Like Facebook, it’s easy to target posts to your audience.
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Snapchat is the youngest sibling in this group. It’s also the one that’s playful, fun, and easy-going. Snapchat videos disappear after every user in your group sees them unless you change the default settings. Social media videos here appeal to a younger audience who grew up on mobile phones, so think teenagers and young adults up to age 25. Snapchat rules for younger consumers because it’s not your usual social network.
Social Media Videos by Iron House Studios
Iron House Studios can turn a professional video production into social media videos for you to engage with your followers. Our team helps you find the heart of your message, edits it to the perfect length for social media, and then gives you videos that you can post and repost on any platform you need. Contact Iron House Studios or call (812) 363-3802 for more details.