What Is A Corporate Video + How They Drive Business In 2022
Updated: Jan 10, 2022
When you need to share a lot of information with your team, investors, or even clientele, you need something to hold their attention and convey what you have to say clearly. One of the best tools to do just that is a corporate video. Still, if you're not super familiar with types of video production, you might be asking yourself, "What is a corporate video?"
A Corporate video is an effective way for companies to share information about their profile appealingly that engages their team and customers. There are many different types of corporate videos that can benefit your business. They run the gambit from staff training videos to investor relations. They should be clear, concise, and packed with information that shares the mission and story of your company.
It makes more sense than ever to provide your audience with a corporate video. People prefer to do business with companies they connect with and believe in their mission.
In the guide below, we'll answer the question, "What is a corporate video?" and provide you with some examples. Additionally, you'll discover all the benefits of creating the right corporate video for your business and offer advice for getting started.
What is a Corporate Video?
A corporate video provides compelling information about your company to increase awareness concerning a critical aspect of your business. The type of video your business needs can depend on the areas you want to strengthen. A corporate video can focus on your team, staff training, or something more extensive like an explainer video that conveys the goal of your brand and invites customers to be a part of the journey.
Below are five practical ways your company can use corporate videos to engage your team or customers by sharing your story.
5 Ways To Use Corporate Videos To Engage With Your Customers
About Us: This type of video targets your clients; however, it could also be helpful for your staff. In a video like this, you essentially share your company's profile story and make it clear what you have to offer. It shouldn't feel like an ad but more like a story.
Training Videos: Obviously, these are for your team members. They either instruct them on how to do a particular job, break down safety, or convey the mission of your business. When done right, it can do all three at once.
Product Demos: Product videos can benefit your staff, clientele, or both. Essentially, you'll demonstrate how a product or process works and the problem that it solves. Click here to learn more about creating educational videos explaining how your products work.
Testimonial Videos: These videos allow your audience to hear first-hand from individuals who have experienced success with your product or service. Testimonial videos are far more effective when they involve real clients and not actors. Genuine customers provide more authenticity and build trust within your community.
FAQ Videos: Frequently asked questions videos are beneficial if you consistently have clients asking for the same information. You want to take the questions you receive most often and make a fun, engaging video addressing and answering each one. Often businesses can do this in one video or in a series where you tackle one question at a time.
While this might seem like a lot of different kinds of videos, the truth is we've only scratched the surface. There are all kinds of applications for corporate videos. The extent of your vision is the only limitation.
Why A Corporate Video Is More Important Than Ever
Corporate videos are more important than ever because more people consume information via video and audio online. In fact, in a 2015 survey, 76% of business owners said that incorporating video affected their business positively. More people are online than ever before, and the fact that individuals want to engage with companies they trust corporate videos are a must for brands that want to stay relevant.
Additionally, videos are more engaging, faster, and easier to consume than alternatives like written text for many people. Corporate video can expand your reach so that the right audience receives your content in a memorable, shareable way.
What Are The Benefits Of Creating A Corporate Video For Your Team
Creating a corporate video for your team can help you communicate in critical areas to increase employee branding, training, product knowledge, or marketing efforts.
Corporate videos are versatile pieces of communication that can serve your team in various ways. It's just a matter of deciding which information you need to share first. Below are five practical benefits of providing your team with corporate videos.
5 Benefits Of Creating Corporate Videos For Your Team
Corporate videos can unify your staff around a common goal.
A corporate video can help your team reach the right audience faster.
Corporate marketing videos can clarify your mission.
The best corporate videos ignite engagement with the information.
Making a corporate video can motivate your team to share your message.
Corporate videos have significant benefits for your team that can help save you time and money in the long run. That said, at the end of the day, they keep your company in the minds of the people you most need to engage and motivate.
What Should You Include in a Corporate Video?
While there are many different corporate videos, they all share the same elements. Below are four key components to consider including in your corporate video.
Every Corporate Video Should Include 4 Critical Elements
A Clear Call To Action: This is perhaps the most critical aspect. When people view your content, it should motivate them to respond, whether a client who now wants to do business with you or a staff member who's more ready than ever to carry out their job.
Professionalism: You don't want your video to look like a high school English project. It needs a professional feel that conveys that you're serious about your message. That said, there is plenty of room for things like work-appropriate humor when relevant and appropriate.
An Emotional And Intellectual Connection: You want your video to make your clients think and make them feel something. People are far more likely to share and respond to your content when they believe it is important.
Concise Messaging: You must ensure you communicate clearly to your audience, so there's no question as to what your video was all about. At the same time, it needs to be concise. A recommendation is that the video is 45 to 90 seconds long to avoid losing anyone. However, it can and should be a bit longer in some cases.
To execute this, you need high production value and expertise. That's why we'd recommend you don't try and make it yourself unless you have extensive experience with video production. Here at Iron House Studios, we can walk you through the whole process to help you create the best videos to fit your needs and budget. We're happy to connect with you and answer any questions you have.
So Really, What is a Corporate Video and Why Does Your Business Need One In 2022?
A corporate video should always communicate essential aspects of your company profile in a way that engages your audience and calls them to action. Whether you need to improve training procedures or inform your target market, utilizing a corporate video is instrumental.
Creating a video that is high-production value, concise, engaging, and has a call to action will help ensure its success. Now all that's left is to plan out precisely what you want to do with your next corporate video!