HEY UCO, WELCOME TO
We want to help you win with enrollment.
We believe UC Online has what it takes to be the top organization in the country.
Why? Because it's made of INCREDIBLE people.
From the faculty to the students and Alumni, every person has a great story to tell of UC's legacy.
People just need to hear about it.
WE MADE YOU THIS GUIDE.
In this guide, you'll find examples of video content and which stage of the marketing process they belong. Some is a celebration of what you've done, others are aspirational.
Theme: Passion, Curiosity, Thought-Leading
At the top of the funnel, we want to make a great first impression! Use video to capture attention, and present emotion, rather than features. Somewhere between Entertaining and Educational is the sweet spot. The more REAL the better. Think authentic, passionate people with stories and subject matter expertise that are actually interesting.
RECOMMENDATION: Brand-Focused Projects such as brand videos or Subject Matter Videos from Passionate Thought-Leaders
Pharmacy Brand Video
Master's in Sports Administration: Brand Video
Purdue Campaign Brand Video
Exxon Thought Leadership
Theme: Education, Reputation
Now we want to answer questions.
Answer any lingering questions in their minds, (what's Online education like, Will my credits transfer, etc.). Then, give them confidence in the quality of their potential education. Consider pulling in industry leaders to speak to the quality of candidates from UC's programs.
RECOMMENDATION: Explainer Projects, Demos/Tutorials, Day in the Life of Students, Industry-Leader Testimonials, FAQ's
What are my Professors like?
I.T. FAQ's: Explainer Video
Web Builder Explainer
Industry Leaders + Professors
Theme: Confidence, Reliability
To convert, people want to know, "Have other people experienced this?"
Use positive testimonial stories to help alleviate any lingering anxieties. Remember, a degree means serious life change - People love knowing they're not alone in the experience.
Janey's Story (Faculty)
READY TO SCOPE OUT A PROJECT?
First, select from one of our 4 video projects.
A empathy-driven project that answers who are you? and what do you do? And most importantly, why should anyone care??
Then, choose a creative level from our 3 options
that fit your needs and your budget.
60 Seconds of Edited Video
For the organization that is new to using professional video content in their marketing plan and is budget-focused.
1 Interview/ Voiceover + Essential Footage
2 Hours of Filming
Efficient Editing for Faster Delivery
2 Minutes of Edited Video
For the organization that wants a higher level of creative effort for better engagement, storytelling and brand-awareness.
Multiple voices + scenes or more creative storytelling
Half Day of Filming
On-Brand Motion Graphics
2 Minutes of Edited Premium Video
For the organization that wants the highest level of creative effort for original branded themes or deeper, more complex storytelling.
Creative Sessions for concepts
Up to Full Day of Filming
Highest Creative Efforts to Increase Brand Awareness and Engagement
We capture a LOT of content on set so you have options. We believe in MAXIMIZING your content. After the filming day, you can choose additional deliverables you may want. Each deliverable receives up to 2 Rounds of Revisions.
ADD - ONS
Social (6-10 Seconds) $200
15 Seconds $350
30 Seconds $700
60 Seconds $1400
90 Seconds + $1400/Minute
Additional Crop per Video $50
Additional Revision Round $200
Closed Captions $100/Minute
Raw Footage $300
Photography (Add-On) $400/10 Photos
Voiceover (Professional) $1000
From video projects, marketing managers have been able to make all sorts of extra content to stretch their budget and variety. Check these out!