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HEY UCO, WELCOME TO

IRON HOUSE!

We want to help you win with enrollment. 

We believe UC Online has what it takes to be the top organization in the country.

 

Why? Because it's made of INCREDIBLE people. 

 

From the faculty to the students and Alumni, every person has a great story to tell of UC's legacy.

 

People just need to hear about it. 

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WE MADE YOU THIS GUIDE.

In this guide, you'll find examples of video content and which stage of the marketing process they belong. Some is a celebration of what you've done, others are aspirational.

Theme: Passion, Curiosity, Thought-Leading

STAGE 1:

AWARENESS

At the top of the funnel, we want to make a great first impression! Use video to capture attention, and present emotion, rather than features. Somewhere between Entertaining and Educational is the sweet spot. The more REAL the better. Think authentic, passionate people with stories and subject matter expertise that are actually interesting. 

RECOMMENDATION: Brand-Focused Projects such as brand videos or Subject Matter Videos from Passionate Thought-Leaders

AWARENESS EXAMPLES:

Pharmacy Brand Video

Master's in Sports Administration: Brand Video

Purdue Campaign Brand Video

Exxon Thought Leadership

Theme: Education, Reputation

STAGE 2:

CONSIDERATION

Now we want to answer questions.

 

Answer any lingering questions in their minds, (what's Online education like, Will my credits transfer, etc.). Then, give them confidence in the quality of their potential education. Consider pulling in industry leaders to speak to the quality of candidates from UC's programs.

RECOMMENDATION: Explainer Projects, Demos/Tutorials, Day in the Life of Students, Industry-Leader Testimonials, FAQ's

CONSIDERATION EXAMPLES:

Christy's Story:

What are my Professors like?

I.T. FAQ's: Explainer Video

Web Builder Explainer

Round-Table: 

Industry Leaders + Professors

STAGE 3:

CONVERSION

Theme: Confidence, Reliability

To convert, people want to know, "Have other people experienced this?"

 

Use positive testimonial stories to help alleviate any lingering anxieties. Remember, a degree means serious life change - People love knowing they're not alone in the experience.

RECOMMENDATION: Testimonials

CONVERSION EXAMPLES:

Ana's Story

Janey's Story (Faculty)

Brandon's Story

Jennifer's Story

READY TO SCOPE OUT A PROJECT?

First, select from one of our 4 video projects.

A empathy-driven project that answers who are you? and what do you do? And most importantly, why should anyone care??
A culture-driven project to inspire future + current employees/students.
A project that brings clarity to a certain problem, product, or process within your organization.

Then, choose a creative level from our 3 options

that fit your needs and your budget.

$3,500

STARTER

60 Seconds of Edited Video 

 

For the organization that is new to using professional video content in their marketing plan and is budget-focused.

 

  • 1 Interview/ Voiceover + Essential Footage 

 

  • 2 Hours of Filming

 

  • Efficient Editing for Faster Delivery

$5,500

CINEMATIC

2 Minutes of Edited Video 

 

For the organization that wants a higher level of creative effort for better engagement, storytelling and brand-awareness.

 

  • Multiple voices + scenes or more creative storytelling

 

  • Half Day of Filming 

 

  • On-Brand Motion Graphics 

$9,500

PREMIUM

2 Minutes of Edited Premium Video

 

For the organization that wants the highest level of creative effort for original branded themes or deeper, more complex storytelling.

  • Creative Sessions for concepts

 

  • Up to Full Day of Filming

 

  • Highest Creative Efforts to Increase Brand Awareness and Engagement

We capture a LOT of content on set so you have options. We believe in MAXIMIZING your content. After the filming day, you can choose additional deliverables you may want. Each deliverable receives up to 2 Rounds of Revisions.

ADD - ONS

Social (6-10 Seconds) $200

15 Seconds $350

30 Seconds $700

60 Seconds $1400

90 Seconds + $1400/Minute

Additional Crop per Video $50

Additional Revision Round $200

Closed Captions $100/Minute

GIFS $100

Raw Footage $300

Photography (Add-On) $400/10 Photos

Voiceover (Professional) $1000

MAXIMIZING CONTENT

From video projects, marketing managers have been able to make all sorts of extra content to stretch their budget and variety. Check these out! 

We're here to help you.

From ideas to concepts, we're your source for real video content. The more real the content, the better the engagement. Reach out today.