How 90-Second Brand Videos Made a Recruiting Powerhouse Out of a Struggling Manufacturer [Case Study
Jennifer was in dire straits. Not only her but her whole company. Things had gotten so bad for Clippard Instrument Lab that no one even knew who Clippard was or what they did. Their building may as well have been Willy Wonka’s Chocolate Factory for all anyone knew. And it’s pretty hard to attract talented young employees if they don’t know who you are, what you do, or that you even exist. Jennifer wasn’t the only one who saw this problem. The whole company knew they needed to